Cleavage boosting bra back in market

12 years after the launch of the VariableCleavage bra, which was one of the lingerie brand Wonderbra's best sellers, the company has reissued it.

The bra, one of the company's best sellers, hangs on a string which can be easily and quickly adjusted for the desired push-up.

Rachel Haddon, a 24-year-old 34B model from West London, was asked to have a go at the 32 pound instant wonder.

"There's a noticeable difference in my cleavage as soon as I pull it tighter," the Sun quoted her as saying.

"I could wear it all day, although I'd put it on the lowest setting for daytime. Then, when I go for drinks, I'd pull it tight to give my boobs a good boost.

"It's not too fiddly to use, you could do it under your clothes if you're quick.

"I don't think I would do it in the street unless Brad Pitt was walking towards me.

"It makes me feel really glam and looks very chic," she added.